In the ever-changing world of HR and Recruitment, 2020 is going to be a remarkable year. The current landscape of fierce hiring competition and the millennial workforce will call for a fresh perspective at recruitment strategies. AI and automation are no longer matters of the future. They are here, and the early-adopters will begin to reap their benefits. It will also clear the path for the recruiters to contribute more strategically in their jobs. The recruiting trends for 2020 will also focus on innovative solutions to make up for the prevalent skills shortage in the market.
Impressive candidate experience
The candidates today expect to be treated at par with the customers. They seek a high level of engagement with frequent two-way communication. Recruiters will have to relook at the hiring journey and ensure that it is a convincing one. Better candidate experience will not only help in engaging passive candidates but also reduce the voluntary dropout rates.
A 2019 survey tried to explore the expectations of the candidates when they apply for a job. Firstly, the candidates expect an easy, quick and straightforward application process. A lot of candidates are known to quit the application process if it too lengthy or cumbersome. Secondly, the survey indicates the growing acceptance and comfort with video interviews among the candidates. Lastly, the candidates expect a high level of engagement from the recruiters. They want deeper conversations about the roles and the organisations. Moreover, they also want regular updates about their application status.
More and more organisations will take to automation and technology for creating a seamless and satisfying candidate experience. Impress AI is a powerful tool that can help organisations in this regard by enabling intuitive chatbot conversations and video interviews. Both these features can be customised as per organisation-specific requirements. The intelligent chatbot can handle complex queries regarding the company and the job. Moreover, it can be used to evaluate and rank qualified candidates. The platform can be linked with video interview platforms for adding another level of online assessments. It can assist in creating a highly-efficient and automated screening system. You can click here to request a demo.
Employees expect organisations to be more accommodating and want more flexibility at their workplace. A survey found that 80% of employees would be more loyal to their companies if they were offered flexible jobs. They cite different reasons for this, ranging from maintaining a better work-life balance, avoiding office distractions and reducing the office commute stress. Candidates view their recruitment experience as a precursor to their time as an employee. For this reason, it becomes imperative for organisations to offer a certain degree of flexibility in the recruitment process. For instance, Impress AI offers a high level of versatility in the hiring process. It enables the candidates to take the online assessment at the place and time of their convenience. Moreover, they can stop the interview and restart at a later point in time.
Company culture will take the centre-stage
For long, organisations have focused on customers and providing the best services to them. However, 2020 will call for a change in their outlook as they will explore the idea of becoming more employee-centric.
In these times of talent wars, candidates have easy and quick access to employee reviews on the internet. Most candidates prefer to visit these websites when they come across a lucrative job opening. As per a survey, Glassdoor found that 77% of candidates would consider a company’s culture when they are keen on applying for a role. Moreover, 73% of these candidates would proceed with the application process only if the organisational values align with their own. In this scenario, it has become imperative for organisations to revisit their mission statements and culture to deliver value to the employees. We are not talking about free lunches or ping-pong tables in the break-out zone. It is more about empowering the employees and giving them growth opportunities. This 2020 recruiting trends will require the C-suite executives to redefine their mission and culture statements.
Personalise Technology in HR
Every candidate is different, and so is every organisation. One technology or platform cannot suit every organisation’s objectives. For instance, one organisation may need technology to simplify its mass recruitment. Another organisation may need a platform for shortlisting relevant candidates for its niche positions. Impress AI has collaborated in the past with organisations to build chatbots specific to their roles and requirements.
This initiative will again co-relate to enhancing the candidate experience as personalisation will become a major recruiting trend for 2020.
Automation will bring a strategic change
For long, recruiters have spent the majority of their time in operational tasks. These manual activities would leave them with little time to contribute strategically to their jobs. Automation, which is a significant recruiting trend for 2020, will shift the focus of recruiters to strategic aspects of their jobs. For instance, Impress AI chatbot can evaluate all the candidates who apply for a role and rank them as per their qualifications. It can drastically reduce the workload of recruiters and also improve the quality of hire.
The recruiters will find more bandwidth for more meaningful work like building relationships with the hiring managers. More often than not, hiring managers can sense the disengagement of team members who are planning to leave. They can work with recruiters in advance to create a talent pipeline for crucial positions. Moreover, recruiters will also have more time for engaging candidates and deducing meaningful information from data.
Traditionally, recruiters have focused on external candidates to fill their open roles. However, as the skills shortage is becoming more prominent in the market, recruiters will have to assess the possibilities of internal hiring. Apart from keeping a track of candidates who show the promise of adaptability, recruiters will have to keep them warm for any future openings. External candidates may sometimes take 2-3 years to become productive in their jobs. In this scenario, companies will look internally for crucial roles that will require the incumbent to step up quickly. This strategy will also require closer collaboration between recruitment and talent management.
A data-driven approach to recruitment
One of the main recruiting trends for 2020 is the intelligent usage of predictive analytics to make crucial decisions. In fact, 71% of organisations already see the use of analytics as a high priority. In simple terms, predictive analysis refers to using past data to predict future hiring trends. For instance, it can be used to predict future hiring and skill requirements. Moreover, it can be used to evaluate the screening sources to indicate the most effective ones. Predictive analysis can also give accurate visibility of roadblocks that seem to be impairing the recruitment process. The main advantage of predictive analysis is the elimination of human error or biases from the recruitment process. Also, it will help in aligning an organisation’s people strategy to the overall goals.
One 2020 recruitment trend that is highly expected is the shift from traditional hiring towards team-based hiring. It is a type of recruitment in which cross-functional teams come together to hire an employee. It includes several stages of interviews in which the candidates meet members from other teams that they will be working with. This process not only improves the quality of hires but also bring everyone on the same page. Moreover, it will give a realistic picture of the talent market to the hiring manager. When multiple people are involved in the hiring process, candidates will also get a better picture of the organisation and its culture.
As recruiters will go back to the board to revisit their recruiting strategies, employee referrals will emerge to be one of the major recruiting trends for 2020. In a survey conducted by Careerbuilder, 82% of employers rated employee referrals above all other recruitment sources. They also said that employee-referrals gives them the best return on investment. Candidates referred by current employees not only tend to stay longer but also perform better. Organisations will work towards developing fast and easy employee referral processes to attract their employees to contribute more. Moreover, they will extend their referral programs to social media to maximise their reach.
Organisations will contemplate hiring for soft skills
For long, organisations have hired mainly for hard or technical skills. However, as markets foresee a considerable skills shortage by 2030, soft skills will become a 2020 recruiting trend to look out for. To account for this skill gap, organisations will shift their focus on hiring candidates who show a higher propensity to adapt. Organisations will have to consider the option of hiring for competencies such as collaboration, teamwork, agility that will uproot the system of hiring for the experience. We live in times when technology and roles tend to evolve quickly and an employee who is not able to adapt may not be able to deliver. Besides, as AI and automation will replace hard skills, organisations will be in a greater need for soft skills that cannot be emulated by machines. In order to propose and deliver new services to the customers, organisations will additionally lookout for skills like imagination, creativity and curiosity.
Recruitment is a constantly evolving field where it is necessary to react as per the market. These recruiting trends for 2020 will pave the way for future hiring processes and systems. However, enhanced candidate experience is something that will define this year as exceptional.